A quick Google search shows exactly how fast Primark haul videos are growing in popularity - with 3.63 million results showing up for Primark haul 2017 versus 2.95 million hits for Primark haul 2016. Many of these videos attract millions of views - for instance YouTube favourite Zoellas latest Primark Haul, entitled The Biggest Primark Haul I've Ever Done, was uploaded on March 21, 2017 and already counts over 2.6 millions views. We are looking at it. As a leading member of ETI, Primarks Code of Conduct is founded on the ETI Base Code which stresses that wages and benefits paid for a standard working week meet, at a minimum, national legal standards or industry benchmarks, whichever is higher. Unlike some fashion retailers, Primark does not publicly share its audit reports, which raises numerous questions on what exactly Primark is doing to ensure the rights of its garment workers are protected. One brand cannot single handedly reduce overtime or raise wages for the workers who make their clothes, says Lotte Schuurman, Communications Officer at the Fair Wear Foundation. Infographic Living Wage: Clean Clothes Campaign, Tailored wages report 2014. By sharing our supplier base information it enables the Accord to map all the factories that everyone is using in the region as effectively as possible. In the supply chain strategy you are going to plan out how you are going to work with distributors, customers and suppliers. We pay for all our audits ourselves as well, adds Stewart. Since then Primark has continued to work with local partners and non-profit organisations to ensure any funds or support they gave to workers and their families would be secure by offering financial advice and guidance. Can Primark really offer responsible fashion at an amazing price? Credit: Primark. A survey conducted by the Business Continuity Institute showed that of the 526 responders across 64 countries, 34% of organizations reported an increased annual cost of 1 million or above, caused by supply chain disruptions. So now we have implemented our Farmer Field School to help them manage their own income and run their own businesses. By offering these female farmers advice and guidance on how they can best manage their income and oversee their cash flow, Primark aims to ensure the cotton workers become financially independent. We are building things to last. She claims she has had a suedette jacket she is wearing from Primark for years, and that her co-workers have even begun to joke about how often she wears it. In order for Primark, or any fast fashion brand, to improve their practices to be more sustainable, we believe they need to address the full scope of these inputs. We have to find a way of explaining to the customer not to make that assumption, as price is not an indication of good or bad ethics. What Would the Naturalist President, Teddy Roosevelt, Make of the Business-Nature Relationship in 2023? Then when the product goes into the production side, we have quality checks during the products manufacturing as well, which has made a real difference as we are noticing a positive response from customers. But now that we have a formula that we know works, we can start to look at how we can do that in different locations. For now Primark has chosen to localise their efforts in Northern India, but it has not ruled out expanding the programme to other countries. To solve it we need more time and a concerted effort on behalf of us all, to buy a little less and demand a whole lot better for our garment workers., A closer look at Primarks stance on responsible fashion. For example Primark claims to not spend any money advertising and orders its products in large volumes well in advance, so they can keep their overhead costs as low as possible. The Marketing Strategy process displayed in Figure 1, adapted from Hooley et al, (2008) demonstrates the various stages . "The Primark Carton Optimisation Programme has contributed greatly to removing waste from our supply chain, allowing for reductions in CO2 emissions as a result of less packaging being produced, transported and processed as waste." The 24th Supply Chain Excellence Awards will take place on 12 November 2020. Primark. Credit: Primark. So while Primarks work does show that the retailer is committed to improving wages for its garment workers, the retailer seems stuck at the strategy level and research stage and has yet to begin developing long term building blocks to paying livable wages. SM Insider Current Issue. Primark, a member of the Sustainable Apparel Coalition, has developed a new online tool that is helping usher in a new era of transparency for the retailer. Primark regularly visits factories where it holds a lead role in respect to the Accord and is in frequent contact with all other factories which it supplies from. But how responsible are Primarks in-store working conditions? TheIllustration 1: Supply chain management company has recently joined with 40 other brands such as Adidas, Nike, Disney, Mark and Spencers and Burberry. Company value proposition. Use of chemical pesticides were reduced by 44 percent. A supply chain strategy is a process that manages networks and services between suppliers and companies without causing friction. NGOs and trade organisations agree that this, as well as working with trade unions, is key for any fashion retailer in tackling cases of forced labour in developing countries. Primarks parent company Associated British Foods (ABF) is listed in the 20-29 percent band range, together with the likes of Next, Kering and TJX Companies. Its a ripple effect and quite incredible to see, because they may have a neighbour who grows cumin and now are able to share knowledge on which chemical or natural pesticides are best to use. The one in the UK, which covers all our European stores, is Newlife 8, a foundation which supports children who are either terminally ill or very physical disabled, explains Stewart. Primark governs with hard hard, says Niels Suijker, union member at FNV in a statement. But the value fashion retailer has yet to explore alternative solutions or set itself fixed goals in reducing its greenhouse gas emissions. If you think about the cotton project for example, we only started communicating that last year, when we have been working on it for three years. Soaring wages failing to stop supply chain staff 'quitting in droves' . But Primarks ethical and sustainable initiatives go much further than Rana Plaza. It has been using paper bags instead of plastic bags since 2002, and has also introduced initiatives to reduce waste and packaging. However for others, like Primark, it was a call to take a closer look at its supply chain and operations to see where it could make even a larger impact through its sustainable and ethical initiatives. An improved sales, inventory and operations planning process to ensure continuity of supply in line with your customer . All senior members of staff have been trained to make sure safety culture and employee well being are embedded into role descriptions and that workers follow a thorough training programme before being allowed to work the shop floor. Hover your mouse over the photos to learn more. However, Primarks sustainable cotton programme is not its only initiative in place aimed at empowering and educating its female garment workers. This is crucial to achieve the standards we require for workers in our supply chain. Here, you'll find a case study on Starbucks' supply chain strategy. In addition, 81 percent of respondents said they felt that Primark was missing a workers council who could negotiate agreements on their behalf concerning use of store cameras in relation to their privacy - even though the council is required by law in the Netherlands for any company with more than 50 employees. NGOs applaud the move from Primark and agree the retailer should explore further avenues on how it can share more information on its sustainable and ethical programmes. It is mainly sourced from countries like China, India, Pakistan, Turkey, Brazil or the United States. Video: The garment industry in Bangladesh: Made in Bangladesh | Primark 2014. Credit: Primark. The Company has been said to be the biggest Company across Europe with . At the end of the day, the fashion industry remains one of the most polluting sectors in the world. This wasnt a case of us not having the data, we know where our products are made. According to Associated British Foods Corporate Responsibility Report for 2016 2, Primarks GHG emissions have increased by 15 percent over the last three years. The programme helps raise awareness on a wide range of topics, such as the importance of children's education, financial planning, general health and workers rights through the formation of worker education groups. Primark is part of the Better Work programme and a full member of ETI - all positive initiatives which can contribute to better labour conditions. Pursue a living wage for workers in its supply chain. Cotton for us is a priority given the amount we use. In addition to signing onto the Bangladesh Accord, the company has developed a Sustainable Cotton Program and as a member of the Zero Discharge of Hazardous Chemicals (ZDHC) Program has committed to phasing out the use of certain chemicals in its supply chain by 2020. Origin coordination is critical with factories and suppliers. What we see on the social side, is that everyone has very similar Codes of Conduct, but various degrees of implementation - which makes it harder for everyone.. Video: PRIMARK | Take a 360 virtual tour of a factory in Bangladesh. The places of production are shared - they are the same working conditions, the same wages - lets just level the plane and get rid of this assumption that paying more for an item somehow makes it more ethical. We share 98 percent of our factories with other high street retailers, stresses Stewart. Our experts can deliver a custom Primark Stores Limited's Supply Chain Management paper for only $13.00 $11/page. Unfortunately cheaper prices are also more likely to trigger consumers into making an impulse purchase in store. This short film shows how Primark's programme in Bangladesh has help provide essential health, hygiene and nutritional education for garment workers. We are often asked how we can combine low prices with good standards in the supply chain. Credit: Primark. In France, employees also complained of difficult working conditions in Primark, with complaints ranging from unpaid sick leave, to constant monitoring, to unexplainable gaps between sales assistants' wages 5. Primark established a strong strategy of cost leader ship. How transparent is Primarks supply chain? Design clothes with strengthened durability and to be recycled. No matter what your budget, we have a great range of fashion and home accessories at affordable prices. If you go to a Primarks further up North, in Grimsby, UK for example you can see people are buying one or two things, not bags and bags of things - and we can see this reflected in our sales data. Primark employs a total of approximately 4,800 workers in the Netherlands. Cotton is a natural fiber that is grown in warm climates. So what is Primark doing to reassure its consumers that its products should be cherished and that people should not buy more than they need? "For Primark, the pandemic stopped our only revenue stream in its tracks in an instant," Vanoli explained. Will a Sustainable Future for Agriculture Take Us Underwater? The Global Sourcing Map allows consumers to access information about the 1071 factories and suppliers that make up the companys supply chain. Why Primark's sustainable cotton push is good for female farmers. Right from the start, when the buyers are developing the product, we ensure we have the quality team looking at the design of product. We would suggest the brand show leadership by setting goals to reduce greenhouse gas emissions for its manufacturing supply chain, and start to introduce the use of renewable energy, along with increasing its use of sustainable fibres, increasing transparency of its supply chain and working to increase the percentage of its First Tier suppliers that comply with its Code of Conduct., Primarks stance on recycling textiles and sustainable fibres, In addition to working with SCAP and ECAP, Primark has been running a clothing recycling pilot for the past few months in selected stores in Germany and the UK together with I:CO 7. For the value retailer, a living wage is seen as one which includes the total cost of living, healthcare, food, education and housing. By paying for their own audit Primark is able to ensure the integrity of the audit is not influenced by any external factors and gain a clear picture of actual working conditions. Although Primark has pledged not to knowingly source cotton from Uzbekistan, it does not seem to have any secure policy in place to guarantee it is not sourcing cotton from there, raising concerns about traceability and transparency within Primarks supply chain once more. In a new initiative, Primark will: Make clothing from recycled or sustainably sourced materials. For example Primark has partnered with numerous NGOs, such as Solidaridad, CottonConnect and Made-By, as well as organisations like The Ethical Trading Initiative (ETI) 1 and together has instigated many initiatives aimed at improving the livelihoods, health and safety of its workers. The strategic plan of Primark consisted of the strategy of growing inorganically as well as organically. It shows how the company has managed to embrace technology to deliver its products to customers in real time. Instead, they receive external feedback from Primark and a checklist of areas they may need to improve on going forward. Hence whenever we see that there are more member companies sourcing from the same factories, we encourage them to exchange information on audits, remediate together and cooperate on further improvement plans., What Primark is doing to produce clothing with the least amount of harm to the environment, Our aim is for all our stores to be as sustainable as possible with the technology and infrastructure thats available at the time. To maintain this strategy Primark always focuses on buying, logistics and supply chain management. Consistently providing a wide variety of goods at low prices . The company's strategy of focusing on six core supply chain principles resulted in performance benefits that really paid off: customer service improved from 97 to 99 per cent, direct customer shipments increased by ten per cent and productivity increased by 30 per cent. Primarks Code is much in line with Fair Wear Foundation Code of Labour Practices, points out Lotte Schuurman, Communications Officer at the Fair Wear Foundation 5 (FWF). How we collaborate and innovate with our suppliers and partners. However many consumers still believe that Primark is less ethical than high street rivals H&M, Zara or Mango, which is false according to Primark. Some may think the Rana Plaza factory collapse 2013 was a turning point for the fashion industry - a wake up call for the retailers producing their garments there to band together to make a change for good. Credit: Pixabay, Video: An introduction to Love Your Clothes. It would be interesting to see how they followed up on the audit findings., It is impossible for us to know the full scope of its audit programme or how frequently individual factories are audited, adds Jacinta FitzGerald, Head of Research at Project JUST 9.The brand does state that all its suppliers must comply with its Code of Conduct, and are audited before any orders are placed. Primark maintains it keeps its audit reports finding private to maintain the authenticity of their results - not even the factories and suppliers audited are given full access to Primarks audit reports. tailored to your instructions. Our manufacturing supply chain includes both internal facilities that are owned and directly managed by Gucci and external facilities managed by trusted suppliers. We know consumers and stakeholders are interested and we thought that publishing the Global Sourcing Map was a big step on that journey. What certainly has helped over the last two years is there has been more of an appetite to collaborate, says Katharine Stewart, Primarks Director of Ethical Trade & Environmental Sustainability. I think that this is something we made a decision on very early on and it gives us the confidence that the audit paints a clear picture of what is going on in that factory at that point in time.. Its a bit brutal, considering we do have a lot of future goals, but thats how it is. But the inspection reports are not made public, so it is impossible to verify if these inspections are really taking place; what is monitored; what problems are found and what corrective actions come out of these audits., Being honest about the issues and problems and the steps brands are taking to improve labour conditions, is key, adds Schuurman. We do share information on which countries we are sourcing from with the public, but not specific factories., Primarks battle against modern day slavery in its supply chains, Rather than cutting ties with suppliers who do employ vulnerable refugees, Primark works with suppliers and local partners to help them get papers for legal employment and proper payment. Bangladesh posters: These posters were created in conjunction with workers, with support from SHEVA NARI O SHISHU KALLYAN KENDRA. As we launch the Primark Sustainability and Ethics Progress Report, we reflect on a foundational year, which was focused on developing the internal processes and programmes that will underpin the changes needed within Primark and across our value chain to deliver on our Primark Cares strategy. Objectivity has partnered with Primark since 1991. They include decision-making and analytical processes that define roadmaps for products, services and market interactions. Credit: Primark. So far this tactic has enabled the budget fashion giant to multiply its store openings without saturating its market for consumers. But is Primark doing enough to boost wages for garment workers? For example, in India, Primark is working together with local partners like the Association for Stimulating Know How 11 (ASK) in one of its main suppliers, Jeyavishnu Mill, to improve its recruitment process. . Sustainable Brands However, store employees in the Netherlands who voiced these concerns are not only ones working at Primark who feel this way. Primark products are made with respect for people and for the planet. Milan, Italy Primark store photo. Its one of our challenges we have to deal with. Primark does agree that it could be sharing more information on its sustainable and ethical practices with the public, even if consumers are not always asking for it. 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